Stellantis is an automotive superpower with the massive automotive conglomerate with 14 different brands under its massive umbrellas. At first glance, it would seem all of these brands would translate into massive profits with the sheer amount of vehicles available for consumers to choose from.

However, look closer and all is not what it seems and Stellantis has been struggling as of late with sliding sales, demand, and a growing glut of unsold inventory including EVs. The task of reversing the ensuing loss of profit will not be easy for new CEO Antonio Filosa and he issued a new warning recently saying that tough decisions are coming to fix what’s wrong.

Tough decisions are coming

Part of Filosa’s efforts at righting the sales ship for Stellantis is being prepared to make some tough decisions with the exec saying  “Our new leadership team, while realistic about the challenges, will continue making the tough decisions needed to re-establish profitable growth and significantly improved results.”

He also admitted that 2025 was going to be a tough year but some of this work will have to go into reworking and potentially culling some of its massive product portfolio. While the firm has repeatedly denied Maserati is for sale, there’s no denying that the company’s European operations are nowhere near where they should be.

The company did reveal that over 200,000 orders of the Jeep Avenger EV have been logged, but this glimmer of good news has been overshadowed by a 57% slide in Maserati sales in 2024 and the relaunch of Lancia has been an enduring nightmare for the company with shipments in the EU+EFTA+UK region plummeting by 73.8 percent through June, per figures from the European Automobile Manufacturers’ Association.

The troubles in Europe are also bleeding into the U.S. with Alfa Romeo continuing to languish in the U.S. luxury car market with the compact Tonale CUV doing little to bump up the brand’s sales fortunes in the U.S. as the aging Giulia and Stelvio continue to be tasked with doing the bulk of the legwork in U.S. showrooms.

It’s not all bad news

While the ongoing troubles in Europe are painting a gloomy picture for the company, it’s not all bad news with Stellantis pointing to recent moves in the U.S. as a sign of the company moving in the right direction. The Ram 1500 pickup is mercifully getting its Hemi V8 back after a diastorous experiment with only inline engines resulted in a massive collapse in sales for the truck. In addition, the Dodge Charger Sixpack is being accelerated as muscle car buyers sent a message to the brand about how lukewarm its attempts at electrifying the muscle car have been.

In addition to these product shuffles, the company has also been embarking on a massive cost cutting program and while the company is doing some of these cuts in behind the scenes, others have been more noticeable with Stellantis recently confirming its axing its hydrogen fuel cell program and embarking on strategic “product cancellations”. The next few years will be important for Stellantis as the company continues to shape its future while also making other decisions about its 14 brand vehicle portfolio and whether a few brands will be axed for improved brand efficiency.