Spring cleaning might not be for another few months, but Stellantis is facing a monumental task with the corporate giant trying to decide the fate of all fourteen of its car brands.

A new report suggests the company has not made any progress but its new CEO could be using a sharper magnifying glass to determine which brands need to be given the boot and which could be saved.

Taking stock of an underwhelming portfolio

When former CEO Carlos Tavares was in charge, he chose to keep all 14 brands and instead focused his efforts on cost cutting, which also cost him his job. We’ve been there, sometimes it can be hard to get rid of things but new CEO Antonio Filosa is different and according to Reuters, the CEO is “assessing all 14 brand’s long-term viability.”

We suspect none of the American brands (Jeep, Dodge, Chrysler, and Ram) will get the ax since three of those brands do the bulk of the legwork in sales with Chrysler being the weakest of the four. Stellantis has said in the past that it intends to give Chrysler one final chance at survival though it remains to be seen what the company has planned with its step back from EVs.

It’s European brands on the other hand are at high risk with many of them overlapping into each other and suffering from sluggish sales. DS automobiles and Lancia have taken a pounding in sales according to new data from the European Auto Manufacturers Association (ACEA) with DS sales falling by 21% while Lancia sales have cratered by a whopping 68%.

Maserati has also stood out for slow sales and the company had to recently confirm that it had no plans to sell the brand off with a separate announcement revealing Maserati will be working closer with fellow Italian brand Alfa Romeo to achieve better margins.

So what’s next?

It remains to be seen what will come of Stellantis’s extensive review of its brand lineup, but we suspect that there will indeed be some changes that will be coming. For example, Lancia a brand that has rapidly become a pain in the neck for the company will most likely be axed outright with some of the other underwhelming European brands potentially being shuffled into its more successful bigger brands to serve as sub-brands with DS and Abarth potentially being blended into Citroen and Fiat respectively.

With Filosa focusing primarily on boosting volume growth, look for other changes to focus on achieving this front. This would include building moe cheaper models to address a long-running pricing problem especially in the American side of the business and enhancing fleet sales while also lowering expectations for EV sales.