Stellantis said in the past it would look at all 14 of its brands very carefully as the automotive giant focuses on potentially doing some spring cleaning over the next few years to trim its massive vehicle lineup down.

A new report suggests Stellantis is putting the bulk of its focus on four brands in particular which supposedly “really matter” as Stellantis continues to make adjustments.

Jeep and Ram stand out in U.S.

According to the report from Reuters, four high volume brands are going to be focused on for the current crop of investments: Jeep, Ram, Peugeot, and Fiat. The first two are not a surprise with Jeep’s role as an iconic off-road brand being cemented over the past several decades even under Stellantis’s ownership. Jeep is still a brand that draws attention but it has also been struggling with sales due to high pricing with the brand just now getting the help it needed in the lower end of the market with the Jeep Cherokee and timely revisions to the urban-focused Compass.

Ram is the truck brand and like Jeep, it too has struggled with pricing though in the case of Ram, it has also had to contend with the consequences of a bungled decision to leave the V8 market (which has since been fixed) that caused customers to respond to the news by doing the one thing no marque wants, leaving. Ram has also been noticeably absent from the small truck market and has not had a contender to rivals like the Chevrolet Colorado and the Ford Ranger for several years now. Meanwhile, Fiat and Peugeot are volume players in Europe and are strong sellers in their respective home markets.

No imminent marque axings….for now…

It’s important to note here that for the moment, none of the 14 brands are facing the chopping block, but the early focus on investments seem to suggest that some are getting the short end of the stick at least in the short term i favor of maximum volume.

Chrysler brand for example has always been one of the brands that was a proverbial ball and chain for the conglomerate. While a refreshed Pacifica is coming to showrooms, it’s far from what the brand really needs.

The Dodge Charger Daytona Scat Pack produces 670 horsepower and 627 lb.-ft. of torque.

With the executioner’s axe not appearing anytime soon, Stellantis could also be exploring some startegies to try and make the brands more cohesive. One potential plan is to potentially make the brands national only and offer them in their home markets only. Italy exclusive Lancia has long been an example of this, but other brands like Abarth and DS could also follow the same path to try and reduce their footprints.

Maserati is also not for sale, but it’s no secret that Stellantis will eventually need to address that brand’s litany of issues sooner rather than later and it has already begun to do so with Maserati and Alfa Romeo deepening their ties by sharing development costs and working together launching new vehicles.

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