In an auto show environment, it’s common for engineers from other automakers to check out the latest vehicles that their rivals are working on. Taking measurements and gap analysis are usually the fullest extent of things. However, content creators took things up a notch recently by actually tearing apart a Recon on the show floor infuriating Jeep in the process.

“Unprofessional” and destructive

The act was shot on Instagram by @themiddlelanes with the creator pulling and easily tearing away various pieces of the Recon’s interior. This act borders on vandalism and while it may seem like the Recon featured might have a problem with build quality at first glance, the problem here is that it’s actually an inaccurate take.

The Recon EV will eventually enter full-scale production next year at Toluca Assembly in Mexico but for now, the first wave of Recons are actually show vehicles meant to be more of an overall display versus what customers get when they get their hands on it. As a result, the hand-built levels of fit and finish reflect its role as a visual aide with some pieces either being lightly fastened in or even held in place by a fragile application of glue.

As expected, Jeep was not very happy when the ensuing (and since removed) video went viral and released a statement which reads

‘The actions taken to disassemble the all-new Jeep Recon on display at the LA Auto Show were both destructive and unprofessional. The vehicle in question is a pre‑production show car, built exclusively for reveals and events to highlight the Design inspiration for the final product. These prototype units are typically hand-built and not intended to demonstrate final production, durability, quality, or integrity of materials. The final production version will embody the uncompromising capability and authenticity Jeep owners expect and love.’

What’s next?

While it’s not known how much trouble the creators of the video are in with Jeep themselves, you can bet they will be in big trouble with show organizers for not only breaching their agreement for press passes, but also the potential for criminal charges due to the vandalism that was depicted.

As for Jeep, this ill-timed and ill-advised attempt at getting clicks from an outside digital creator comes at a time when the brand is already facing some hard questions about the Recon from the press and potential buyers. This included the so-so 250 mile range and the $65,000 plus base MSRP. As a result, the brand was already facing a tall hill to climb in trying to promote and market the Recon and this video could hurt its early reputation from consumers especially if they see it in person on the show floor.