Toyota’s GR GT is arguably one of the most bespoke models the Japanese auto giant has ever created with the model raising the bar in the performance vehicle market.

However, there were still some unanswered questions about how Toyota would sell this model and the pricing ladder that the company would charge. But while the company chose to keep final pricing a secret for now, a new interview suggests buying a GR GT will be a distinctively different experience for buyers.

Only the best dealerships will get the chance

As expected, pricing will be the first hurdle buyers will face with a “base” GR GT potentially starting at well over $220,000. This was solidified in a recent interview The Drive had with project manager Takashi Doi who revealed that interested buyers should use the GT3 version of the vehicle “as a reference” for pricing. While this follows the same proven trail that we have seen in other exotic cars only the years, the interview also confirmed things get even harder from there.

That’s because Toyota dealerships will not be allowed to sell the model. Instead, the honor will go to Lexus showrooms but even these will be whittled down to a select few. It’s not known what standards the company will use to pick these stores, but look for customer service to be a very important factor since customers shopping in this price point will want an elevated buying experience and don’t want to share room with mass-model buyers in the dealership.

GR GT promises to be worth its weight in gold

For buyers willing to pay the high price and also deal with some of the unique challenges in buying it, they will get a worth reward for their troubles with the GR GT promising to make 640 hp and 627 lb-ft of torque from its 4.0-liter twin-turbo V8.

It’s important to note that these figures are estimated and they could go even higher once the powertrain has had enough time to go through more tuning and testing which can increase the value of their proverbial investment. But patience will still be required since the GR GT will not go on sale until the second half of 2027 and that’s before you factor in its Lexus badged twin, the reborn LFA which is currently making the rounds as a thinly veiled “concept.”